Four Types of customers

By Pachi | Mar 13, 2009

Every industry has four types of customers:

Loyal Customers
Soon-to-be Non-Customers
“Refusing” Non-Customers
“Unexplored” Non-Customers

You can gain a lot from each type of customer, if used properly. If one adds to your revenue stream, the other helps improve your product and strategy. You will need to concentrate different activities on each type of customer. This saves your effort from getting diluted, at the same time helps gets maximum out of every effort you put in.

Loyal Customers are the ones who are happy with your product/service and whom you can safely assume to stick on to your product in the future. Little effort is needed to retain them, but needed never the less. These customers can easily be encouraged to be your ambassadors and are the the ones who play crucial role in viral marketing.

“Soon-to-be” Non-Customers are the ones who are sticking on to you just because they haven’t found a an alternative yet. They will jump out once they spot an alternative. You will need to put effort to satisfy and retain these customers. As these customers are usually unhappy with certain features of your product/services, getting their feedback about your product/service will prove to be very valuable.

“Refusing” Non-Customers are the ones who refuse to buy your product. Eg: People refusing to buy mobile phones are refusing non-customer of the Mobile phone industry. Knowing why these set of people are refusing to buy your product/services can give key inputs to improve your product/services. Eg: People maybe refusing to buy mobile phones due to bad network. Solving the problem (improving the network) will help convert these “Refusing” non-customers into Loyal customers.

“Unexplored” Non-Customers are the ones, whom your have neglected or conciously not targetted. Eg: IBM thinking common man as a non-customer and not targetting them at all (in late 1979). By tweaking your product, and changing the brand image, sometimes you will be able to target this BIG market of “Unexplored” Non-Customers.

Liked the post? Consider leaving a Comment and Subscribing to Arbit Blog by Email

9 Comments so far

extrait video clip streaming March 21, 2009 3:07 am

Good lesson,
it is like 3 type of attitud when you talk with another person:
parent,child and adult
Sydney%9Joseph November 27, 2009 3:44 pm

Pretty good post. I just came by your site and wanted to say
ReikiTech November 28, 2009 4:21 am

Yeah i found it was buggy also, the pages here load really slowly. I suppose it happens sometimes with servers
Audrey%9Hayden November 28, 2009 2:37 pm

There is obviously a lot to know about this. I think you made some good points in Features also.
Riley%9Jackson November 29, 2009 2:33 pm

Slumber not in the tents of your fathers! The world is advancing. Advance with it!
Andrew Pelt December 9, 2009 4:19 am

http://www.mcdowellcrook.com/blog/2009/02/12/reminder-its-your-music/
Kimberly December 9, 2009 3:56 pm

Great Post! I love to read articles that are informative and beneficial in nature. Thank You for sharing your knowledge.
J Lusby December 25, 2009 9:57 am

Interesting and thanks for the share!
how to cure acne January 20, 2010 10:23 pm

Appreciate the effort, extremely useful post.