Four Types of customers

By Pachi | Mar 13, 2009

19 Comments

Every industry has four types of customers:

Loyal Customers
Soon-to-be Non-Customers
“Refusing” Non-Customers
“Unexplored” Non-Customers

You can gain a lot from each type of customer, if used properly. If one adds to your revenue stream, the other helps improve your product and strategy. You will need to concentrate different activities on each type of customer. This saves your [...]